According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013 and was projected to be 4.9 billion by 2017. and now we just entered in 2018 so number must have grown further. But what you don’t see so frequently touted are the statistics on email usage. To put this in perspective for you, there are […]
Email Marketers may observe incline in their complaint rate at Microsoft domains which may cause a problem to their deliverability further down because Microsoft recently made an update to their Mail Filtering system and the algorithm how they calculate complaint rates from their email users. Though the change is minor at first instance this isn’t. This may cause a bit […]
Before getting yourself about Email Authentication first you should know why we need it. The simple answer is why do you need an ID card? – Just to prove yourself that you are a genuine person for respective organization or authority. In the same way, email authentication concept comes into play. You should prove yourself that you are the one […]
Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing that you must follow certain deliverability factors to ensure ISPs (Hotmail, Gmail, Yahoo, etc) accept your email messages.There are multiple email deliverability factors which can affect your email campaign performance, some of the important ones are given below. Email content […]
In my last post, I have discussed Email Deliverability. In this post, I am going to discuss some key terminology used in Email Marketing and Deliverability field. So here you go – 1.Scheduled or Sent Total number of email sent for any particular campaign. 2.Delivered count or Delivery rate The total number of email which was actually sent successfully from […]
Deliverability Blog Post 1: Know the Email Deliverability So you are reading this article.. hmm.. great! now I can assume you have some idea of what I am going to write here. I won’t puzzle you anymore I am writing something about Email Marketing which may you already know something or in details? Here I’ll walk you through the complete […]
Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects of the subscriber experience. It’s no coincidence that I’m putting this recommendation front and centre. The subscriber experience is absolutely core to a successful email program. Not only does it influence consumer engagement and brand perception in and beyond the […]
Good email design captures attention, facilitates information processing, augments the brand story, and draws the eye to actionable sections of the template. Good content (defined as both the copy and images selected) capitalizes on attention, articulates value, and outlines next steps. Once the holiday blitz has subsided, it’s a good time to review creative templates and your brand’s content strategy. […]
The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox. Here are four emailing tips your organization […]
