Email is your handy torch just put it on.By Pankaj KumarJanuary 17, 20180 According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013 and was projected to be…
You may love this update from Microsoft!By Pankaj KumarJanuary 16, 20181 Email Marketers may observe incline in their complaint rate at Microsoft domains which may cause a problem to their deliverability…
Deliverability Blog Post 4: Email AuthenticationBy Pankaj KumarJanuary 14, 20180 Before getting yourself about Email Authentication first you should know why we need it. The simple answer is why do…
Deliverability Blog Post 3: Factors which may Impact your Email DeliverabilityBy Pankaj KumarJanuary 12, 20180 Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing…
Deliverability Blog Post 2: Important Deliverability TerminologyBy Pankaj KumarJanuary 10, 20180 In my last post, I have discussed Email Deliverability. In this post, I am going to discuss some key terminology…
Deliverability Blog Post 1: Know the Email DeliverabilityBy Pankaj KumarJanuary 8, 20180 Deliverability Blog Post 1: Know the Email Deliverability So you are reading this article.. hmm.. great! now I can assume…
Bitter truth of Email MarketingBy Pankaj KumarJanuary 4, 20180 Do you know there’s an elephant in the email room? Or what happens to you when you hear it one…
Have you ever tried to understand the Subscriber Experience?By Pankaj KumarJanuary 3, 20180 Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects…
Are you entering into email marketing? have a look on your creative and contents!By Pankaj KumarJanuary 2, 20180 Good email design captures attention, facilitates information processing, augments the brand story, and draws the eye to actionable sections of…
Holiday season isn’t completely over and you need to know 2018 success for your email programsBy Pankaj KumarJanuary 1, 20180 The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to…