Author: Pankaj Kumar

Significant shifts are on the horizon for the email landscape. Beginning February 2024, Gmail and Yahoo will enforce a set of fresh regulations for large-scale senders. If your daily email volume exceeds 5,000 messages to Google and Yahoo recipients, compliance entails: Validating your emails through security protocols such as DKIM, SPF, and DMARC. Introducing a one-click list-unsubscribe feature and promptly acknowledging unsubscribe requests within a two-day timeframe. Sustaining a spam complaint rate below 0.3%, equivalent to no more than three spam reports for every 1,000 dispatched messages. Do not label it as a “disruption”; these practices have been standard for…

There is another latest update came from one of the major mailbox provider. Now, Google is simplifying the process of unsubscribing from unwanted emails in Gmail by separating the “Report spam” and “Unsubscribe” options. These updates have been implemented on the web and Android, with iOS support coming soon. On mobile devices (Android first, followed by iOS), Gmail has relocated the “Unsubscribe” button to the conversation view, moving it from the three-dot overflow menu. Additionally, Gmail has enhanced the visibility of the “Unsubscribe” button on the web. This is making it more prominent and adding it as a hover action…

In the realm of data, there are several types categorized based on their origin and source and among them first party data is becoming a game changer. Between constantly changing data privacy laws, the ever-present threat of a security breach, and AI evolving at break-neck speed, today’s consumer takes the ownership of their data more seriously than ever before. In fact, a study by Accenture reported that “87% of consumers believed it was important for companies to safeguard the privacy of their information”. But how does that track in a world where instant (and personalized) gratification is the norm? How…

AI is everywhere, so why not in email marketing. Leverage it’s potential as much you can. Artificial Intelligence, though a broad concept involving machine learning and data analytics, finds an impactful niche in the field of email marketing. This is a space where AI has shown tremendous potential. It interpret and predict consumer behaviour. Leveraging these insights allows businesses to formulate hyper-personalized emails. It can craft messages that resonate with each recipient’s unique preferences. This, in turn, boosts customer engagement and drives up conversion rates – critical metrics in the success of any marketing campaign. The reach of Artificial IntelligenceI…

According to botnet threat update report Q1 2023 from Spanhaus, The number of botnet command and control (C&C) servers continued to escalate in the first quarter of 2023 by +23%. Across Europe, activity increased, but as per the norm, the United States, China, and Russia led the way. In addition to Cobalt Strike and Qakbot contributing to the increase in numbers, there was a growing popularity in credential stealers, none more so than that of Record Breaker, which experienced a massive 899% surge. Geolocation of botnet C&Cs, Q1 2023 The U.S.A., China, and Russia remain the botnet threat superpowers There…

Creating a customer loyalty program can be a great way to keep your email subscribers engaged and interested in your brand. Here are some tips to help you create a loyalty program that your email subscribers will love: Make it easy to join Make sure that joining your loyalty program is easy for your email subscribers. Include a sign-up form in your emails and on your website, and make it clear what the benefits of joining the program are. Offer meaningful rewards Make sure that the rewards you offer are meaningful and relevant to your subscribers. Offer rewards that are…

Customer Data Platforms have quickly gained the attention of marketers and others who need a unified,accessible view of their customer data. But the popularity of the concept has led to confusion as manyvendors with related systems seek to take advantage of buyer interest. The purpose of this paper is toreduce that confusion by providing buyers with a simple checklist of items that are required for a systemto be considered a CDP. This is called RealCDP. The term Customer Data Platform was introduced in 2013 to describe what was then a new phenomenon:packaged software that build a unified customer database in…

No matter, if you’re running a start-up or you’ve established business – you’ll need help of ESP to keep communicating with your subscribers via Email. In this article we’re going to bring some key question while selecting a basic ESP. There are more than hundreds of ESPs in the market – you’ll need to choose those who fits you best. Luckily, you don’t need a sixth sense to choose the right ESP. Follow this checklist of questions when interviewing potential ESP partners to find the right fit. There are some categories and you can brain storm yourself around that. See below…

Unfortunately, there is an another incident of data breach. This time Twilio which has disclosed that attackers tricked an employee into sharing their credentials. Meaning allowing them to access information for a “limited number” of customers. A ‘sophisticated’ SMS phishing attack on Twilio employees allowed hackers to access some customer data. The company said it has been notifying affected customers individually. “If you are not contacted by Twilio, then it means we have no evidence that your account was impacted by this attack,” the company said. The company did not disclose how many customers were affected or what types of…

‘Hygiene’ is the word which has it’s own importance everywhere, whether it’s your personal things or your work place/culture or marketing ways. You need to follow some good steps to become successful towards your goals. When it comes email marketing it becomes even more important. Cleaning your email list regularly is the key to successful deliverability in many ways. Building a quality email list can feel like it’s as much an art as it is a science, and the result is exceptional deliverability and a higher ROI for your email marketing program. You must have noticed that engagement pattern changes…