In 2019 – Email means More Mobile!

The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly 1 of 5 email marketing campaigns wasn’t optimized for mobile devices. That means 20% of email campaigns are losing out on major revenue. Nor are they building brand loyalty or connecting with their subscribers in a meaningful way. Optimizing emails […]

Deliverability Blog Post 7: DMARC

A DMARC (Domain-based Message Authentication, Reporting & Conformance) policy and very important terminology in email deliverability, tells the email receivers like Microsoft (Hotmail, Live, Outlook etc), Gmail, Yahoo! and other DMARC Internet Service Providers who adopted DMARC what to do if an email fails the DMARC check. It is the latest and greatest advance in email authentication. But, like SPF […]

How to Use Suppression List Management to Drive Email Performance

Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. This includes following the traditions of direct marketing – where targeting the right audience with the right message, at the right time is a proven campaign strategy that drives results. From simple name personalization to including content based on prior purchases, web page visits, […]

Email marketing 5 years ahead

How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers’ Mind-Box?! To be honest, the future is already here, it’s just not distributed evenly. Creating this email marketing trend overview has always been a good excuse for me to show what’s already happening right now. Take a peek […]