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Month: July 2018

How to Use Suppression List Management to Drive Email Performance

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| Emarketing

Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. This includes following the traditions of direct marketing – where targeting the right audience with the right message, at the right time is a proven campaign strategy that drives results. From simple name personalization to including content based on […]

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GDPR FAQs – an answer to email marketers

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| Industry updates

Under the GDPR regulation, all businesses that handle personal data about EU citizens are required to follow strict guidelines for the collection, use and protection of that data. Additionally, businesses must give consumers the option to request erasure and opt out of profiling. The GDPR is a move in the right direction. Consumers are warier […]

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Most Viewed Posts

  • Transfer your email from Yahoo to Gmail (6,049)
  • Gmail postmaster tool – a dashboard for the senders (2,691)
  • You may love this update from Gmail (Gmail annotations) (2,155)
  • Yahoo/AOL/Verizon Postmaster tool for Email Deliverability (1,960)
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