Browsing: Industry updates

One of the biggest email service provider Sparkpost is ready to acquired by a global omnichannel communication company MessageBird. The expected deal is said to be $600 million. This acquisition will help the Netherlands-based MessageBird expand its reach across the U.S., according to a press release. The deal is expected to close in the second quarter of this year. This comes as an extension to a $200 million Series C round MessageBird announced last October, were made public few days back.

What Is BIMI? Brand indicators for message identification, or BIMI, is an email standard for authenticating users and displaying brand…