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Category: Emarketing

What you should ask to your next Email Service Provider? Revealed

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| Emarketing

No matter, if you’re running a start-up or you’ve established business – you’ll need help of ESP to keep communicating with your subscribers via Email. In this article we’re going to bring some key question while selecting a basic ESP. There are more than hundreds of ESPs in the market – you’ll need to choose […]

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Differentiate your emails using FROM NAME extension strategies

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| Emarketing

In the digital presence, your business signboard is the name that you use as a branding. Your domain name basically represents who you are. When you communicate with your customer using CRM methodology your from name works as your logo or storefront. Usually, you never want to change your FROM NAME very frequently. This is […]

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Redressal of Email Marketing’s complexity

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| Emarketing

Email is funny because it has that stature of being a real pillar of effective marketing on the web, and then at the same time, it is so often misunderstood. The best execution is powered by an understanding of best practices. Email marketing ROI is significantly higher than that of paid search, social media and […]

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In 2019 – Email means More Mobile!

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| Emarketing

The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly 1 of 5 email marketing campaigns wasn’t optimized for mobile devices. That means 20% of email campaigns are losing out on major revenue. Nor are they building brand loyalty or connecting with their subscribers in […]

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How to add your brand logo to your email in Gmail

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| Emarketing

Recently, we have heard that Google+ has shut down their services for some reason. One thing which made an impact by this action from Google for Email Sender is their brand logo disappears in Gmail mailbox. Meaning when you send your newsletters or any emails Gmail user won’t see your brand icon associated with your email. […]

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How to Use Suppression List Management to Drive Email Performance

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| Emarketing

Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. This includes following the traditions of direct marketing – where targeting the right audience with the right message, at the right time is a proven campaign strategy that drives results. From simple name personalization to including content based on […]

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Email marketing 5 years ahead

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| Emarketing

How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers’ Mind-Box?! To be honest, the future is already here, it’s just not distributed evenly. Creating this email marketing trend overview has always been a good excuse for me to show what’s already happening […]

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Email is your handy torch just put it on.

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| Emarketing

According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013 and was projected to be 4.9 billion by 2017. and now we just entered in 2018 so number must have grown further. But what you don’t see so frequently touted are the statistics on email usage. To put this in […]

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Bitter truth of Email Marketing

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| Emarketing

Do you know there’s an elephant in the email room? Or what happens to you when you hear it one day. It’s that it doesn’t work like or as well as it once did and I know why. Having spent the last four years doing email marketing, not all of the lessons I’ve learned are […]

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Have you ever tried to understand the Subscriber Experience?

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| Emarketing

Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects of the subscriber experience. It’s no coincidence that I’m putting this recommendation front and centre. The subscriber experience is absolutely core to a successful email program. Not only does it influence consumer engagement and brand […]

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Most Viewed Posts

  • Transfer your email from Yahoo to Gmail (6,049)
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  • You may love this update from Gmail (Gmail annotations) (2,155)
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  • How to add your brand logo to your email in Gmail (1,455)

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