Author: Pankaj Kumar

Google has officially announced the retirement of Google Postmaster Tools (GPT) v1, and if you rely on it to monitor your email deliverability, reputation, and spam complaints, this update is critical. Starting September 30, 2025, the legacy Postmaster Tools v1 web interface will no longer be accessible, and all users will be redirected to the new Google Postmaster Tools v2. What’s Changing with Google Postmaster Tools Web Interface Retirement → The v1 interface will be retired on September 30, 2025. Users will be automatically redirected to the v2 dashboard. API Sunset → The current Postmaster Tools API v1 will also…

Like Gmail, Yahoo, and Microsoft, Orange.fr—one of the leading ISPs in France—has updated its email delivery requirements on June 12, 2025, to ensure clean, authenticated, and compliant email traffic reaches its user base. If you’re sending email campaigns to Orange.fr or Wanadoo.fr users, here’s a detailed guide to help you maintain inbox placement, avoid bounces, and stay off blocklists. Large Sender Requirements (1,000+ Emails/Day) 1. Comply with Industry Standards Follow M3AAWG Best Practices Adhere to SignalSpam’s Charter (French anti-spam partnership) 2. Use Orange Feedback Loop via SignalSpam Only authorized SignalSpam members can access Orange’s FBL. 3. SPF, DKIM, DMARC Must All Pass…

Email blacklisting refers to the practice of listing or blocking IP addresses or domains from accessing an email service, usually due to spamming behavior. It can also refer to the practice of blocking individual email addresses or all emails from a particular domain. The purpose of email blacklisting is to prevent malicious emails, spam, or viruses from reaching and potentially harming the email system. Email service providers may blacklist emails or IP addresses that violate their terms of service or engage in suspicious activity. Blacklisting is an effective way to protect email systems, but it can also prevent legitimate emails…

Sometimes, senders encounter challenges with ISPs (orange.fr) they are unfamiliar with, and new deliverability specialists often face difficulties resolving these issues for their clients. An issue that might seem minor elsewhere can be significant in certain European countries like France, Italy, and their neighbour’s. In this post, I’ll discuss deliverability problems specific to Orange.fr and Wanadoo.fr. Keep reading to learn more, and don’t forget to reduce your screen brightness 🙂 Orange and Wanadoo both enforce strict consent rules that must be adhered to for successful email delivery to their customers. Additionally, sending relevant content is crucial for keeping complaints low,…

Significant shifts are on the horizon for the email landscape. Beginning February 2024, Gmail and Yahoo will enforce a set of fresh regulations for large-scale senders. If your daily email volume exceeds 5,000 messages to Google and Yahoo recipients, compliance entails: Validating your emails through security protocols such as DKIM, SPF, and DMARC. Introducing a one-click list-unsubscribe feature and promptly acknowledging unsubscribe requests within a two-day timeframe. Sustaining a spam complaint rate below 0.3%, equivalent to no more than three spam reports for every 1,000 dispatched messages. Do not label it as a “disruption”; these practices have been standard for…

There is another latest update came from one of the major mailbox provider. Now, Google is simplifying the process of unsubscribing from unwanted emails in Gmail by separating the “Report spam” and “Unsubscribe” options. These updates have been implemented on the web and Android, with iOS support coming soon. On mobile devices (Android first, followed by iOS), Gmail has relocated the “Unsubscribe” button to the conversation view, moving it from the three-dot overflow menu. Additionally, Gmail has enhanced the visibility of the “Unsubscribe” button on the web. This is making it more prominent and adding it as a hover action…

In the realm of data, there are several types categorized based on their origin and source and among them first party data is becoming a game changer. Between constantly changing data privacy laws, the ever-present threat of a security breach, and AI evolving at break-neck speed, today’s consumer takes the ownership of their data more seriously than ever before. In fact, a study by Accenture reported that “87% of consumers believed it was important for companies to safeguard the privacy of their information”. But how does that track in a world where instant (and personalized) gratification is the norm? How…

AI is everywhere, so why not in email marketing. Leverage it’s potential as much you can. Artificial Intelligence, though a broad concept involving machine learning and data analytics, finds an impactful niche in the field of email marketing. This is a space where AI has shown tremendous potential. It interpret and predict consumer behaviour. Leveraging these insights allows businesses to formulate hyper-personalized emails. It can craft messages that resonate with each recipient’s unique preferences. This, in turn, boosts customer engagement and drives up conversion rates – critical metrics in the success of any marketing campaign. The reach of Artificial IntelligenceI…