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    You may love this update from Microsoft!

    By Pankaj KumarJanuary 16, 20181

    Email Marketers may observe incline in their complaint rate at Microsoft domains which may cause a problem to their deliverability…

    Deliverability Blog Post 4: Email Authentication

    By Pankaj KumarJanuary 14, 20180

    Before getting yourself about Email Authentication first you should know why we need it. The simple answer is why do…

    Deliverability Blog Post 3: Factors which may Impact your Email Deliverability

    By Pankaj KumarJanuary 12, 20180

    Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing…

    Deliverability Blog Post 2: Important Deliverability Terminology

    By Pankaj KumarJanuary 10, 20180

    In my last post, I have discussed Email Deliverability. In this post, I am going to discuss some key terminology…

    Deliverability Blog Post 1: Know the Email Deliverability

    By Pankaj KumarJanuary 8, 20180

    Deliverability Blog Post 1: Know the Email Deliverability So you are reading this article.. hmm.. great! now I can assume…

    Bitter truth of Email Marketing

    By Pankaj KumarJanuary 4, 20180

    Do you know there’s an elephant in the email room? Or what happens to you when you hear it one…

    Have you ever tried to understand the Subscriber Experience?

    By Pankaj KumarJanuary 3, 20180

    Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects…

    Are you entering into email marketing? have a look on your creative and contents!

    By Pankaj KumarJanuary 2, 20180

    Good email design captures attention, facilitates information processing, augments the brand story, and draws the eye to actionable sections of…

    Holiday season isn’t completely over and you need to know 2018 success for your email programs

    By Pankaj KumarJanuary 1, 20180

    The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to…

    Cloudmark acquired by Proofpoint for $110M in cybersecurity

    By Pankaj KumarDecember 30, 20170

    Today, cybersecurity firm Proofpoint — which provides SaaS products to protect businesses’ email, social media and other services — announced…

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    Pankaj Kumar
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