Verizon launches View Time Optimization (VTO)By Pankaj KumarApril 30, 20200 Verizon Media recently launched a new feature for email marketers called ‘View time optimization’. You can consider it as the…
Should I send a COVID-19 Email?By Pankaj KumarMarch 23, 20201 As you all are aware of worldwide risk COVID-19 due to which the world’s business has almost stopped. Your business…
Yahoo/AOL/Verizon Postmaster tool for Email DeliverabilityBy Pankaj KumarFebruary 19, 20201 In 2015 Google had announced its own postmaster tool for email marketers that has helped a lot for the senders.…
Differentiate your emails using FROM NAME extension strategiesBy Pankaj KumarNovember 6, 20190 In the digital presence, your business signboard is the name that you use as a branding. Your domain name basically…
£183m GDPR Fine Levied against British AirwaysBy Pankaj KumarOctober 15, 20190 In the first penalty levied since the General Data Protection Regulation (GDPR) went into effect, British Airways faces a record…
Redressal of Email Marketing’s complexityBy Pankaj KumarOctober 8, 20190 Email is funny because it has that stature of being a real pillar of effective marketing on the web, and…
Deliverability Blog Post 9: Your reputation and deliverabilityBy Pankaj KumarSeptember 23, 20190 As an email marketer one should be cautious about their reputation, this is a continuous process you can’t build good…
You may love this update from Gmail (Gmail annotations)By Pankaj KumarJanuary 16, 20190 Ever wonder why your brand logo doesn’t appear in Gmail or why some brands email looks like the below in…
Deliverability Blog Post 8: How to improve email deliverabilityBy Pankaj KumarJanuary 13, 20190 To maintain a good email deliverability an email marketer should be aware of these 8 simple ways to be on.…
In 2019 – Email means More Mobile!By Pankaj KumarJanuary 2, 20190 The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly…