There is another latest update came from one of the major mailbox provider. Now, Google is simplifying the process of unsubscribing from unwanted emails in Gmail by separating the “Report spam” and “Unsubscribe” options. These updates have been implemented on the web and Android, with iOS support coming soon.
On mobile devices (Android first, followed by iOS), Gmail has relocated the “Unsubscribe” button to the conversation view, moving it from the three-dot overflow menu.
Additionally, Gmail has enhanced the visibility of the “Unsubscribe” button on the web. This is making it more prominent and adding it as a hover action in the inbox view alongside other actions like archive and delete.
Simultaneously, Google is eliminating the combined “Report spam & unsubscribe” button to ensure clearer distinctions between “Report spam” and “Unsubscribe.” This separation aims to prevent unintended signals that could affect messages the user actually wants to receive.
The company has announced that it is transferring the unsubscribe button to the hover actions in the thread list on the web. When users click on the unsubscribe button, Gmail sends either an HTTP request or an email to the sender. It request the removal of the user’s address from the mailing list. Additionally, the unsubscribe button will be moved to the three-dot menu for increased visibility on Android and iOS devices.
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Official Statement on “Report spam” and “Unsubscribe”
We know it is common for people to receive unwanted messages, despite initially signing up to receive them from brands or organizations. These messages often originate from legitimate senders, and marking them as spam can negatively impact the sender’s email reputation and can potentially affect the deliverability of future emails. For more information you may read this update.Original statement from Gmail
As a marketer do you see this change will help your subscribers and Gmail users, write down your views.