A knowledge centre of email
Before getting yourself about Email Authentication first you should know why we need it. The simple answer is why do you need an ID card? – Just to prove yourself that you are a genuine person for respective organization or authority. In the same way, email authentication concept comes into play. You should prove yourself […]
Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing that you must follow certain deliverability factors to ensure ISPs (Hotmail, Gmail, Yahoo, etc) accept your email messages.There are multiple email deliverability factors which can affect your email campaign performance, some of the important ones […]
In my last post, I have discussed Email Deliverability. In this post, I am going to discuss some key terminology used in Email Marketing and Deliverability field. So here you go – 1.Scheduled or Sent Total number of email sent for any particular campaign. 2.Delivered count or Delivery rate The total number of email which […]
Deliverability Blog Post 1: Know the Email Deliverability So you are reading this article.. hmm.. great! now I can assume you have some idea of what I am going to write here. I won’t puzzle you anymore I am writing something about Email Marketing which may you already know something or in details? Here I’ll […]
Do you know there’s an elephant in the email room? Or what happens to you when you hear it one day. It’s that it doesn’t work like or as well as it once did and I know why. Having spent the last four years doing email marketing, not all of the lessons I’ve learned are […]
Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects of the subscriber experience. It’s no coincidence that I’m putting this recommendation front and centre. The subscriber experience is absolutely core to a successful email program. Not only does it influence consumer engagement and brand […]
Good email design captures attention, facilitates information processing, augments the brand story, and draws the eye to actionable sections of the template. Good content (defined as both the copy and images selected) capitalizes on attention, articulates value, and outlines next steps. Once the holiday blitz has subsided, it’s a good time to review creative templates […]
The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox. Here are […]
Today, cybersecurity firm Proofpoint — which provides SaaS products to protect businesses’ email, social media and other services — announced that it would pay $110 million to acquire Cloudmark, another firm that provides security protection for messaging services, focusing specifically on serving the ISP and mobile carrier markets. “We are excited to welcome Cloudmark’s ISP […]
Welcome to University of Email. We are happy to launch this website. We’ll be discussing every happening in the Email Universe through our blog posts and text tutorials.