In my last post, I have discussed Email Deliverability. In this post, I am going to discuss some key terminology used in Email Marketing and Deliverability field. So here you go – 1.Scheduled or Sent Total number of email sent for any particular campaign. 2.Delivered count or Delivery rate The total number of email which was actually sent successfully from your mail server (ESP). Your email may not be delivered to your all subscribers for that campaign for a number of reasons. I’ll make a dedicated post on Email Bounces Delivery rate = (Total Delivered/Total Sent)*100% 3.Bounced (Hard+Soft) Total number…
Author: Pankaj Kumar
Pankaj Kumar
Pankaj Kumar is an Email Deliverability Expert and Product Leader with 13 years of experience in email deliverability, CRM, marketing analytics, deliverability onboarding, implementation, and automation. He combines deep technical expertise in email infrastructure, inbox placement, sender reputation, and authentication protocols with a product-driven approach to solving complex deliverability challenges at scale. Having worked with Zeta and Blueshift, Pankaj has helped hundreds of clients improve email performance through data-driven strategies, technical troubleshooting, and scalable automation. His focus extends beyond resolving deliverability issues to building smarter deliverability products, monitoring systems, and AI-powered solutions that help businesses proactively identify risks and improve inbox placement. Through his blog at University of Email, Pankaj shares practical insights on email deliverability, CRM strategy, marketing analytics, and emerging deliverability technologies to help email marketers and technical professionals make informed decisions and achieve better results. Connect with him on LinkedIn at https://www.linkedin.com/in/pankajkumar-deliverability
Deliverability Blog Post 1: Know the Email Deliverability So you are reading this article.. hmm.. great! now I can assume you have some idea of what I am going to write here. I won’t puzzle you anymore I am writing something about Email Marketing which may you already know something or in details? Here I’ll walk you through the complete picture of Email Deliverability post by post. Of course, I am not going to write all at once 🙂 What is Email Deliverability? First of all, we need to know that there is nothing such word (Deliverability) in English dictionary.…
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