The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox. Here are four emailing tips your organization can deploy now and put to use in 2018: 1.You wanna respect and your readers too..! Take five minutes and imagine what your subscriber’s personal inbox looks like right now. Done? If you really thought about it, it probably looks…
Author: Pankaj Kumar
Pankaj Kumar
Pankaj Kumar is a senior professional holding 10+ years of experience in CRM, Email Deliverability & Marketing Analytics, Deliverability Onboarding, Implementation, Deliverability Automations He has worked with a broad range of clients to provide strategic, data-driven guidance to increase email delivery, subscriber engagement and revenue. He also helps marketers through this blogs in preparing strategies, data analytics, deliverability, and CRM with a passion for helping email marketers exceed subscriber expectations. You may connect with him on LinkedIn at https://www.linkedin.com/in/kumarpankaj793/
Today, cybersecurity firm Proofpoint — which provides SaaS products to protect businesses’ email, social media and other services — announced that it would pay $110 million to acquire Cloudmark, another firm that provides security protection for messaging services, focusing specifically on serving the ISP and mobile carrier markets. “We are excited to welcome Cloudmark’s ISP and mobile carrier customers to Proofpoint,” said Gary Steele, Chief Executive Officer of Proofpoint. “By combining the threat intelligence from Cloudmark with the Proofpoint Nexus platform, we can better protect all of our customers – both enterprises and ISPs – from today’s rapidly evolving threats.”…