Author: Pankaj Kumar

Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects of the subscriber experience. It’s no coincidence that I’m putting this recommendation front and centre. The subscriber experience is absolutely core to a successful email program. Not only does it influence consumer engagement and brand perception in and beyond the email program, it can have major implications for how mailbox providers like Gmail process and filter your mail. If you want your messages to land in the inbox rather than the spam folder, and you want subscribers to appreciate and…

Good email design captures attention, facilitates information processing, augments the brand story, and draws the eye to actionable sections of the template. Good content (defined as both the copy and images selected) capitalizes on attention, articulates value, and outlines next steps. Once the holiday blitz has subsided, it’s a good time to review creative templates and your brand’s content strategy. These two elements of the email program need to work in unison to communicate value and help the subscriber transition out of inbox processing mode and begin envisioning how the products and services can fit in their personal narrative. Use…

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox. Here are four emailing tips your organization can deploy now and put to use in 2018: 1.You wanna respect and your readers too..! Take five minutes and imagine what your subscriber’s personal inbox looks like right now. Done? If you really thought about it, it probably looks…

Today, cybersecurity firm Proofpoint — which provides SaaS products to protect businesses’ email, social media and other services — announced that it would pay $110 million to acquire Cloudmark, another firm that provides security protection for messaging services, focusing specifically on serving the ISP and mobile carrier markets. “We are excited to welcome Cloudmark’s ISP and mobile carrier customers to Proofpoint,” said Gary Steele, Chief Executive Officer of Proofpoint. “By combining the threat intelligence from Cloudmark with the Proofpoint Nexus platform, we can better protect all of our customers – both enterprises and ISPs – from today’s rapidly evolving threats.”…