A knowledge centre of email
The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly 1 of 5 email marketing campaigns wasn’t optimized for mobile devices. That means 20% of email campaigns are losing out on major revenue. Nor are they building brand loyalty or connecting with their subscribers in […]
I have received several queries since Yahoo acquisition regarding transferring all emails from Yahoo to Gmail. Here you go – If you also have above query means you want to switch from Yahoo mailbox to Gmail mailbox for some reasons. Hmm… you may think your idea is nice but it is a time-consuming or depending […]
Sometime back Google has launched a new set of tools for senders at their Postmaster Tools site. This tool can offer great insights to ESP’s and they can get to know the behaviour of the IP and domain. Anyone can register for Google Postmaster tools. All you need is the domain authenticated by DKIM (the d= […]
Recently, we have heard that Google+ has shut down their services for some reason. One thing which made an impact by this action from Google for Email Sender is their brand logo disappears in Gmail mailbox. Meaning when you send your newsletters or any emails Gmail user won’t see your brand icon associated with your email. […]
A DMARC (Domain-based Message Authentication, Reporting & Conformance) policy and very important terminology in email deliverability, tells the email receivers like Microsoft (Hotmail, Live, Outlook etc), Gmail, Yahoo! and other DMARC Internet Service Providers who adopted DMARC what to do if an email fails the DMARC check. It is the latest and greatest advance in […]
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. This includes following the traditions of direct marketing – where targeting the right audience with the right message, at the right time is a proven campaign strategy that drives results. From simple name personalization to including content based on […]
Under the GDPR regulation, all businesses that handle personal data about EU citizens are required to follow strict guidelines for the collection, use and protection of that data. Additionally, businesses must give consumers the option to request erasure and opt out of profiling. The GDPR is a move in the right direction. Consumers are warier […]
How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers’ Mind-Box?! To be honest, the future is already here, it’s just not distributed evenly. Creating this email marketing trend overview has always been a good excuse for me to show what’s already happening […]
Last year we all have heard about AOL and Yahoo merger news and just few months later AOL and Yahoo planned to call themselves by a new name after the Verizon deal closes: ‘Oath‘. This time they said they will merge the mail infrastructure – AOL MX record serving our consumer brands. Here is the exact […]
Everyone knows the name of the excellent communication channel over the internet so far is none other than Email. Check out some facts that reveal how email industry looks like in numbers and how bigger it is. Below are email statistics which is up to date as of September 2017. I’ll work on collecting the most […]