Deliverability Blog Post 9: Your reputation and deliverability

As an email marketer one should be cautious about their reputation, this is a continuous process you can’t build good reputation overnight. To achieve this you have to follow the best guidelines throughout the year along with understanding your customer expectations. If you won’t do this you’ll lose out. The way you handle your email communication directly impact your sender […]

Deliverability Blog Post 7: DMARC

A DMARC (Domain-based Message Authentication, Reporting & Conformance) policy and very important terminology in email deliverability, tells the email receivers like Microsoft (Hotmail, Live, Outlook etc), Gmail, Yahoo! and other DMARC Internet Service Providers who adopted DMARC what to do if an email fails the DMARC check. It is the latest and greatest advance in email authentication. But, like SPF […]

Deliverability Blog Post 3: Factors which may Impact your Email Deliverability

Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing that you must follow certain deliverability factors to ensure ISPs (Hotmail, Gmail, Yahoo, etc) accept your email messages.There are multiple email deliverability factors which can affect your email campaign performance, some of the important ones are given below. Email content […]