£183m GDPR Fine Levied against British AirwaysBy Pankaj KumarOctober 15, 20190 In the first penalty levied since the General Data Protection Regulation (GDPR) went into effect, British Airways faces a record…
Redressal of Email Marketing’s complexityBy Pankaj KumarOctober 8, 20190 Email is funny because it has that stature of being a real pillar of effective marketing on the web, and…
Deliverability Blog Post 9: Your reputation and deliverabilityBy Pankaj KumarSeptember 23, 20190 As an email marketer one should be cautious about their reputation, this is a continuous process you can’t build good…
You may love this update from Gmail (Gmail annotations)By Pankaj KumarJanuary 16, 20190 Ever wonder why your brand logo doesn’t appear in Gmail or why some brands email looks like the below in…
Deliverability Blog Post 8: How to improve email deliverabilityBy Pankaj KumarJanuary 13, 20190 To maintain a good email deliverability an email marketer should be aware of these 8 simple ways to be on.…
In 2019 – Email means More Mobile!By Pankaj KumarJanuary 2, 20190 The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly…
Transfer your email from Yahoo to GmailBy Pankaj KumarJanuary 1, 20193 I have received several queries since Yahoo acquisition regarding transferring all emails from Yahoo to Gmail. Here you go -…
Gmail postmaster tool – a dashboard for the sendersBy Pankaj KumarDecember 9, 20183 Sometime back Google has launched a new set of tools for senders at their Postmaster Tools site. This tool can offer…
How to add your brand logo to your email in GmailBy Pankaj KumarDecember 1, 20181 Recently, we have heard that Google+ has shut down their services for some reason. One thing which made an impact by…
Deliverability Blog Post 7: DMARCBy Pankaj KumarAugust 5, 20180 A DMARC (Domain-based Message Authentication, Reporting & Conformance) policy and very important terminology in email deliverability, tells the email receivers…
