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Bitter truth of Email Marketing

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| Emarketing

Do you know there’s an elephant in the email room? Or what happens to you when you hear it one day. It’s that it doesn’t work like or as well as it once did and I know why. Having spent the last four years doing email marketing, not all of the lessons I’ve learned are […]

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Have you ever tried to understand the Subscriber Experience?

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| Emarketing

Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects of the subscriber experience. It’s no coincidence that I’m putting this recommendation front and centre. The subscriber experience is absolutely core to a successful email program. Not only does it influence consumer engagement and brand […]

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Are you entering into email marketing? have a look on your creative and contents!

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| Emarketing

Good email design captures attention, facilitates information processing, augments the brand story, and draws the eye to actionable sections of the template. Good content (defined as both the copy and images selected) capitalizes on attention, articulates value, and outlines next steps. Once the holiday blitz has subsided, it’s a good time to review creative templates […]

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Holiday season isn’t completely over and you need to know 2018 success for your email programs

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| Emarketing

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox. Here are […]

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Cloudmark acquired by Proofpoint for $110M in cybersecurity

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| Industry updates

Today, cybersecurity firm Proofpoint — which provides SaaS products to protect businesses’ email, social media and other services — announced that it would pay $110 million to acquire Cloudmark, another firm that provides security protection for messaging services, focusing specifically on serving the ISP and mobile carrier markets. “We are excited to welcome Cloudmark’s ISP […]

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First Post – University of Email

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| Uncategorized

Welcome to University of Email. We are happy to launch this website. We’ll be discussing every happening in the Email Universe through our blog posts and text tutorials.

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Moving posts

  • What you should ask to your next Email Service Provider? Revealed
  • Twilio customer data accessed as part of phishing
  • How to maintain a clean email list
  • X.7.8 Email Bounce Error [User Authentication Failed]
  • X.7.7 Email Bounce Error [Message integrity failure]

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Most Viewed Posts

  • Transfer your email from Yahoo to Gmail (5,736)
  • Gmail postmaster tool – a dashboard for the senders (2,548)
  • You may love this update from Gmail (Gmail annotations) (2,077)
  • Yahoo/AOL/Verizon Postmaster tool for Email Deliverability (1,851)
  • How to add your brand logo to your email in Gmail (1,356)

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