In the digital presence, your business signboard is the name that you use as a branding. Your domain name basically represents who you are. When you communicate with your customer using CRM methodology your from name works as your logo or storefront. Usually, you never want to change your FROM NAME very frequently. This is just because you want to […]
Email is funny because it has that stature of being a real pillar of effective marketing on the web, and then at the same time, it is so often misunderstood. The best execution is powered by an understanding of best practices. Email marketing ROI is significantly higher than that of paid search, social media and other digital channels – and […]
The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly 1 of 5 email marketing campaigns wasn’t optimized for mobile devices. That means 20% of email campaigns are losing out on major revenue. Nor are they building brand loyalty or connecting with their subscribers in a meaningful way. Optimizing emails […]
Recently, we have heard that Google+ has shut down their services for some reason. One thing which made an impact by this action from Google for Email Sender is their brand logo disappears in Gmail mailbox. Meaning when you send your newsletters or any emails Gmail user won’t see your brand icon associated with your email. Here is a way to […]
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. This includes following the traditions of direct marketing – where targeting the right audience with the right message, at the right time is a proven campaign strategy that drives results. From simple name personalization to including content based on prior purchases, web page visits, […]
How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers’ Mind-Box?! To be honest, the future is already here, it’s just not distributed evenly. Creating this email marketing trend overview has always been a good excuse for me to show what’s already happening right now. Take a peek […]
According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013 and was projected to be 4.9 billion by 2017. and now we just entered in 2018 so number must have grown further. But what you don’t see so frequently touted are the statistics on email usage. To put this in perspective for you, there are […]
Do you know there’s an elephant in the email room? Or what happens to you when you hear it one day. It’s that it doesn’t work like or as well as it once did and I know why. Having spent the last four years doing email marketing, not all of the lessons I’ve learned are necessarily intuitive. For example, the […]
Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects of the subscriber experience. It’s no coincidence that I’m putting this recommendation front and centre. The subscriber experience is absolutely core to a successful email program. Not only does it influence consumer engagement and brand perception in and beyond the […]
Good email design captures attention, facilitates information processing, augments the brand story, and draws the eye to actionable sections of the template. Good content (defined as both the copy and images selected) capitalizes on attention, articulates value, and outlines next steps. Once the holiday blitz has subsided, it’s a good time to review creative templates and your brand’s content strategy. […]