What Is BIMI? Brand indicators for message identification, or BIMI, is an email standard for authenticating users and displaying brand logos. Its purpose is to authenticate organizations, prevent email fraud and enhance email delivery. Who Supports BIMI Currently? As I mentioned earlier, Yahoo and AOL are currently the only email clients supporting BIMI. However, Google’s BIMI pilot will launch soon, […]

BIMI for Gmail: Google Makes its new security updates using Email Identity Indicators.

Google recently announced their plans for Gmail to support BIMI as part of a larger series of G Suite security updates. If you’re already familiar with BIMI, you’re probably excited about it. If you aren’t familiar with it, you’re probably shaking your head at there being yet another acronym in email. BIMI stands for Brand Indicators for Message Identification. It allows senders to […]

Deliverability Blog Post 3: Factors which may Impact your Email Deliverability

Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing that you must follow certain deliverability factors to ensure ISPs (Hotmail, Gmail, Yahoo, etc) accept your email messages.There are multiple email deliverability factors which can affect your email campaign performance, some of the important ones are given below. Email content […]