Author: Pankaj Kumar

Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. This includes following the traditions of direct marketing – where targeting the right audience with the right message, at the right time is a proven campaign strategy that drives results. From simple name personalization to including content based on prior purchases, web page visits, online shopping cart activity, and other behaviours that may identify a user as ‘ready to buy,’ marketers have turned audience targeting into a science – using campaign performance analytics to demonstrate the value that targeting delivers. …

Under the GDPR regulation, all businesses that handle personal data about EU citizens are required to follow strict guidelines for the collection, use and protection of that data. Additionally, businesses must give consumers the option to request erasure and opt out of profiling. The GDPR is a move in the right direction. Consumers are warier than ever before about how businesses collect and use their data, especially in the wake of massive data breaches from companies like Equifax. Given the potential consequences of personal data landing in the wrong hands, these data privacy concerns are justified. Businesses that collect and…

How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers’ Mind-Box?! To be honest, the future is already here, it’s just not distributed evenly. Creating this email marketing trend overview has always been a good excuse for me to show what’s already happening right now. Take a peek at what is coming up in 2018 and beyond. So let’s jump in and see what email industry today, has to say about the future of email marketing tomorrow. The top topics for the coming 5 years are  – Data, Personalisation, Content, AI, Automation With Personalisation…

Last year we all have heard about AOL and Yahoo merger news and just few months later AOL and Yahoo planned to call themselves by a new name after the Verizon deal closes: ‘Oath’. This time they said they will merge the mail infrastructure – AOL MX record serving our consumer brands. Here is the exact update – As a first step, starting this week, the majority of AOL’s MX records will point to our new combined servers. This should be transparent to any sender as those servers will operate in simple pass-through mode. This means senders with established FBLs will…

Everyone knows the name of the excellent communication channel over the internet so far is none other than Email. Check out some facts that reveal how email industry looks like in numbers and how bigger it is. Below are email statistics which is up to date as of September 2017. I’ll work on collecting the most recent numbers as well and will make a post. By the way, all the counts which are given below are taken from Radicati Group. The below numbers means a lot for an email marketers. These numbers are really interesting for them. Deliverability expert should pay…

What is DomainKeys Identified Mail? DKIM stands for Domain Keys Identified Mail. It is an anti-spam fighting technique and one of the important email authentication method. It affords the greatest assurance that the sender is who they say they are and gives email providers a way to track and hold senders accountable for the messages they’re sending. In its the abbreviation of DKIM there are actually two parts Part1 – Domain Keys (Means DKIM is a domain-based authentication method). Part2 – Identified Mail (Signature-based Internet mail authentication standard). History of DKIM The original DKIM was designed at Yahoo by Mark…

SPF stands for Sender Policy Framework. Don’t go with its name like other terminology where you’ll find written something like ‘as its name suggest’. Because its name won’t suggest you anything for the first time 🙂 It is an Email Authentication technique where the sender can make a stamp on their “Envelope” MAIL FROM (sending domain). It designates for a particular set of mail servers. In simple word you are telling to internet world that you are going to have an “Envelope” MAIL FROM (sending domain), which will send some amount of emails from a fixed number of mail servers.…

According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013 and was projected to be 4.9 billion by 2017. and now we just entered in 2018 so number must have grown further. But what you don’t see so frequently touted are the statistics on email usage. To put this in perspective for you, there are 3x more email accounts than there are Facebook & Twitter accounts combined. Did you know that organic reach on Facebook I.e. the number of your fans who actually see your posts in their Newsfeed is only 6%? Interesting.. right..! This…

Email Marketers may observe incline in their complaint rate at Microsoft domains which may cause a problem to their deliverability further down because Microsoft recently made an update to their Mail Filtering system and the algorithm how they calculate complaint rates from their email users. Though the change is minor at first instance this isn’t. This may cause a bit more problematic for those senders whose email doesn’t clarify their motto or if the user doesn’t find the easy unsubscribe method. To calculate the complaint rate earlier all Mailbox provider used to take the total amount of complaints divided by…

Before getting yourself about Email Authentication first you should know why we need it. The simple answer is why do you need an ID card? – Just to prove yourself that you are a genuine person for respective organization or authority. In the same way, email authentication concept comes into play. You should prove yourself that you are the one who takes the responsibility of that email so that your user can be safe from getting spam from others on behalf of your name and name reputation. Here you got it a new keyword ‘SPAM’. So what do you think?…