Author: Pankaj Kumar

Verizon Media recently launched a new feature for email marketers called ‘View time optimization’. You can consider it as the next step of Send time optimization. In STO CRM system suggest you when to send an email based on previous opens/clicks data by time. Similarly in VTO Verizon suggest when your users come online so that your email will be on top of the user’s inbox. However, this works only for Verizon group emails meaning only to AOL, Yahoo. According to Verizon product director Marcel Becker, the new feature replaces the existing “Send Time Optimization”. That has been tracking Verizon…

As you all are aware of worldwide risk COVID-19 due to which the world’s business has almost stopped. Your business may have impacted also. In this sensitive, you should not make more trouble for your customers and subscribers. So the quick answer is, “Probably not”. WHY NOT? Unless you are directly linked to the CDC or WHO, people are not looking to your brand for information on the virus. You’re contributing to inbox clutter and general noise, which can prevent critical updates from reaching your recipients. Sometimes, the best thing to do is take a step back.Many are seeing it…

In 2015 Google had announced its own postmaster tool for email marketers that has helped a lot for the senders. Now Verizon has announced the similar but I think a little bit better postmaster tools that will certainly help the email senders. As of now, this is available on a request basis and If you are interested you can reach out to mail-questions@verizonmedia.com to learn more about this program and the requirements to gain access Here is what Verizon says about this – We know senders need signals to help make their emails better and we believe in working with trusted partners…

In the digital presence, your business signboard is the name that you use as a branding. Your domain name basically represents who you are. When you communicate with your customer using CRM methodology your from name works as your logo or storefront. Usually, you never want to change your FROM NAME very frequently. This is just because you want to be recognizable quickly, your brand name and logo represent advertising, marketing, and even customer experience. Those days are gone now and most companies would not hesitate to adopt event-based recognization which allows the marketer to represent themselves in a unique…

In the first penalty levied since the General Data Protection Regulation (GDPR) went into effect, British Airways faces a record £183 million fine for a 2018 data breach that affected 500,000 customers. The fine is equal to 1.5% of British Airways’ worldwide revenue in 2017, which is less than half of the possible maximum fine of 4% of annual sales. In announcing the fine, the Information Commissioner’s Office said that customers’ log in, payment card, travel booking, name, address, and other details were compromised by British Airways’ poor security. The ICO’s investigation has found that a variety of information was…

Email is funny because it has that stature of being a real pillar of effective marketing on the web, and then at the same time, it is so often misunderstood. The best execution is powered by an understanding of best practices. Email marketing ROI is significantly higher than that of paid search, social media and other digital channels – and way higher than other traditional channels. That’s because email marketing has a number of compelling and unique characteristics. Why email marketing? Top seven reasons that may give you an answer to the above question. #1: Email is ubiquitous and available…

As an email marketer one should be cautious about their reputation, this is a continuous process you can’t build good reputation overnight. To achieve this you have to follow the best guidelines throughout the year along with understanding your customer expectations. If you won’t do this you’ll lose out. The way you handle your email communication directly impact your sender reputation and your deliverability. Checkout below points to understand how it co-related. What is a sender reputation? Sender reputation is a calculation of all previous actions taken by a sending IP address, both good and bad. An incoming sender’s reputation…

Ever wonder why your brand logo doesn’t appear in Gmail or why some brands email looks like the below in Gmail? This can be easily done by Gmail annotations. Gmail has recently launched a new Email experience for its users. You’ll want this view for your promotional email, aren’t you? You’ll love they way email is presented by Gmail if you look at the above screen grab. This can be done by using Gmail’s new Promotions tab which empowers you to put your deals in the spotlight. Meaning in addition to standard inbox text – like a subject line, marketers can…

To maintain a good email deliverability an email marketer should be aware of these 8 simple ways to be on. If you think your email is being read by human and not a robot then this article is yours. Build Your IP Credibility Every sending email IP address have a reputation which depends upon your email sending behaviour. IP reputation are built up over the time. According to Statista, 52%-71% sent email volume are spam if you see the global spam volume (in percentage) of total email sent from January 2014 to September 2017. ISP spam filters are constantly waging…

The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly 1 of 5 email marketing campaigns wasn’t optimized for mobile devices. That means 20% of email campaigns are losing out on major revenue. Nor are they building brand loyalty or connecting with their subscribers in a meaningful way. Optimizing emails for mobile will be imperative to the success of any and every email marketing campaign in 2019. But optimizing for email no longer only refers to designing an email for easy reading on your subscriber’s smartphones. In 2019, optimizing email…