Author: Pankaj Kumar

I have received several queries since Yahoo acquisition regarding transferring all emails from Yahoo to Gmail. Here you go – If you also have above query means you want to switch from Yahoo mailbox to Gmail mailbox for some reasons. Hmm… you may think your idea is nice but it is a time-consuming or depending upon your number of emails in your mailbox. Two way to do this – a) Manual method b) using third party software Let me explain both and do whichever you feel good. a) Manual method (This will only import from your ‘inbox’ folder) Sign in…

Sometime back Google has launched a new set of tools for senders at their Postmaster Tools site. This tool can offer great insights to ESP’s and they can get to know the behaviour of the IP and domain. Anyone can register for Google Postmaster tools. All you need is the domain authenticated by DKIM (the d= value) or by SPF (the Return-Path value). Google is only sharing data with trusted domains and only if a minimum volume is sent from those domains. A domain with some history (no brand new domains) and a reasonable track record (some or all of the…

Recently, we have heard that Google+ has shut down their services for some reason. One thing which made an impact by this action from Google for Email Sender is their brand logo disappears in Gmail mailbox. Meaning when you send your newsletters or any emails Gmail user won’t see your brand icon associated with your email. Here is a way to do that, follow it – To do this, what you need to do is to set up an additional “send mail as” email address from a Gmail account; and then set your avatar within your Gmail account. Here’s how. Visit google.com…

A DMARC (Domain-based Message Authentication, Reporting & Conformance) policy and very important terminology in email deliverability, tells the email receivers like Microsoft (Hotmail, Live, Outlook etc), Gmail, Yahoo! and other DMARC Internet Service Providers who adopted DMARC what to do if an email fails the DMARC check. It is the latest and greatest advance in email authentication. But, like SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail), it’s sometimes misunderstood. That’s why we’re dedicating the last post of our three-part email authentication series to explaining how it works, and why it matters. What is it? DMARC ensures that…

Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. This includes following the traditions of direct marketing – where targeting the right audience with the right message, at the right time is a proven campaign strategy that drives results. From simple name personalization to including content based on prior purchases, web page visits, online shopping cart activity, and other behaviours that may identify a user as ‘ready to buy,’ marketers have turned audience targeting into a science – using campaign performance analytics to demonstrate the value that targeting delivers. …

Under the GDPR regulation, all businesses that handle personal data about EU citizens are required to follow strict guidelines for the collection, use and protection of that data. Additionally, businesses must give consumers the option to request erasure and opt out of profiling. The GDPR is a move in the right direction. Consumers are warier than ever before about how businesses collect and use their data, especially in the wake of massive data breaches from companies like Equifax. Given the potential consequences of personal data landing in the wrong hands, these data privacy concerns are justified. Businesses that collect and…

How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers’ Mind-Box?! To be honest, the future is already here, it’s just not distributed evenly. Creating this email marketing trend overview has always been a good excuse for me to show what’s already happening right now. Take a peek at what is coming up in 2018 and beyond. So let’s jump in and see what email industry today, has to say about the future of email marketing tomorrow. The top topics for the coming 5 years are  – Data, Personalisation, Content, AI, Automation With Personalisation…

Last year we all have heard about AOL and Yahoo merger news and just few months later AOL and Yahoo planned to call themselves by a new name after the Verizon deal closes: ‘Oath’. This time they said they will merge the mail infrastructure – AOL MX record serving our consumer brands. Here is the exact update – As a first step, starting this week, the majority of AOL’s MX records will point to our new combined servers. This should be transparent to any sender as those servers will operate in simple pass-through mode. This means senders with established FBLs will…

Everyone knows the name of the excellent communication channel over the internet so far is none other than Email. Check out some facts that reveal how email industry looks like in numbers and how bigger it is. Below are email statistics which is up to date as of September 2017. I’ll work on collecting the most recent numbers as well and will make a post. By the way, all the counts which are given below are taken from Radicati Group. The below numbers means a lot for an email marketers. These numbers are really interesting for them. Deliverability expert should pay…

What is DomainKeys Identified Mail? DKIM stands for Domain Keys Identified Mail. It is an anti-spam fighting technique and one of the important email authentication method. It affords the greatest assurance that the sender is who they say they are and gives email providers a way to track and hold senders accountable for the messages they’re sending. In its the abbreviation of DKIM there are actually two parts Part1 – Domain Keys (Means DKIM is a domain-based authentication method). Part2 – Identified Mail (Signature-based Internet mail authentication standard). History of DKIM The original DKIM was designed at Yahoo by Mark…