Everyone knows the name of the excellent communication channel over the internet so far is none other than Email. Check out some facts that reveal how email industry looks like in numbers and how bigger it is. Below are email statistics which is up to date as of September 2017. I’ll work on collecting the most recent numbers as well and will make a post. By the way, all the counts which are given below are taken from Radicati Group.
The below numbers means a lot for an email marketers. These numbers are really interesting for them. Deliverability expert should pay attention to the percentage of email that is spam, it is really quite high (49% – it matters)
| First Email system was developed in | 1971 |
| Emails are sent per day | 269 billion |
| Percentage of email read on mobile devices | 66% |
| Percentage of email that is spam | 49% |
| People use Email in the world | 4.3 billion |
| Average office worker receives emails a day | 121 |
| Average office worker sends out business emails a day | 40 |
| Percentage of emails that have a malicious attachment | 2.3% |
| Percentage of mobile users who read an email based on subject line | 33% |
| Length of subject line for highest read rate | 61-65 characters |
More – unbelievable facts about email
Email marketing has an ROI – 4,300%
Emails are optimized for mobile – 11% only
Percentage of consumers check their email daily – 91%
The only thing to remember – Data is power. That’s why I’ve put together this list of essential email statistics every marketer should know.
Please note that I don’t guarantee these numbers are to be 100% correct and not necessarily tallies scientifically as this comes from the various news report over the internet.
2 Comments
hi sir,i am lakshmi,now i am working in email marketing,jest few days back i joined training is going on,how i can improve in email marketing
Hi Lakshmi – Happy new year. You said you are working in email marketing since March that sounds good. Though in which area you are in I am not sure if you give a little more info then I could suggest.