Learn what Gmail changed in its report spam and unsubscribe flow, why it matters for senders, and how to reduce complaint risk and protect deliverability.
Author: Pankaj Kumar
Pankaj Kumar
Pankaj Kumar is a senior professional holding 10+ years of experience in CRM, Email Deliverability & Marketing Analytics, Deliverability Onboarding, Implementation, Deliverability Automations He has worked with a broad range of clients to provide strategic, data-driven guidance to increase email delivery, subscriber engagement and revenue. He also helps marketers through this blogs in preparing strategies, data analytics, deliverability, and CRM with a passion for helping email marketers exceed subscriber expectations. You may connect with him on LinkedIn at https://www.linkedin.com/in/kumarpankaj793/
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No matter, if you’re running a start-up or you’ve established business – you’ll need help of ESP to keep communicating with your subscribers via Email. In this article we’re going to bring some key question while selecting a basic ESP. There are more than hundreds of ESPs in the market – you’ll need to choose those who fits you best. Luckily, you don’t need a sixth sense to choose the right ESP. Follow this checklist of questions when interviewing potential ESP partners to find the right fit. There are some categories and you can brain storm yourself around that. See below…
Unfortunately, there is an another incident of data breach. This time Twilio which has disclosed that attackers tricked an employee into sharing their credentials. Meaning allowing them to access information for a “limited number” of customers. A ‘sophisticated’ SMS phishing attack on Twilio employees allowed hackers to access some customer data. The company said it has been notifying affected customers individually. “If you are not contacted by Twilio, then it means we have no evidence that your account was impacted by this attack,” the company said. The company did not disclose how many customers were affected or what types of…
Learn how to maintain a clean email list with practical list hygiene steps that improve deliverability, reduce bounces, and protect sender reputation.
4.7.8 Email Bounce Error Reason User Authentication Failed: Delayed Message The email message has not yet been delivered because the sender’s email program did not provide your correct username and password to the sender’s email system, which requires these to prove your identity. How to fix? In the sender’s email program’s account settings, look for “SMTP” (which is about sending email) and, in the SMTP area, “authentication”. Ensure that the username and password are entered correctly there. If this error persists, contact the email provider for help. 4.7.8- Official definition from ITEF For the code that starts from 4.X.X A…