A knowledge centre of email
In the digital presence, your business signboard is the name that you use as a branding. Your domain name basically represents who you are. When you communicate with your customer using CRM methodology your from name works as your logo or storefront. Usually, you never want to change your FROM NAME very frequently. This is […]
In the first penalty levied since the General Data Protection Regulation (GDPR) went into effect, British Airways faces a record £183 million fine for a 2018 data breach that affected 500,000 customers. The fine is equal to 1.5% of British Airways’ worldwide revenue in 2017, which is less than half of the possible maximum fine […]
Email is funny because it has that stature of being a real pillar of effective marketing on the web, and then at the same time, it is so often misunderstood. The best execution is powered by an understanding of best practices. Email marketing ROI is significantly higher than that of paid search, social media and […]
As an email marketer one should be cautious about their reputation, this is a continuous process you can’t build good reputation overnight. To achieve this you have to follow the best guidelines throughout the year along with understanding your customer expectations. If you won’t do this you’ll lose out. The way you handle your email […]
Ever wonder why your brand logo doesn’t appear in Gmail or why some brands email looks like the below in Gmail? This can be easily done by Gmail annotations. Gmail has recently launched a new Email experience for its users. You’ll love they way email is presented by Gmail if you look at the above […]
To maintain a good email deliverability an email marketer should be aware of these 8 simple ways to be on. If you think your email is being read by human and not a robot then this article is yours. Build Your IP Credibility Every sending email IP address have a reputation which depends upon your […]
The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly 1 of 5 email marketing campaigns wasn’t optimized for mobile devices. That means 20% of email campaigns are losing out on major revenue. Nor are they building brand loyalty or connecting with their subscribers in […]
I have received several queries since Yahoo acquisition regarding transferring all emails from Yahoo to Gmail. Here you go – If you also have above query means you want to switch from Yahoo mailbox to Gmail mailbox for some reasons. Hmm… you may think your idea is nice but it is a time-consuming or depending […]
Sometime back Google has launched a new set of tools for senders at their Postmaster Tools site. This tool can offer great insights to ESP’s and they can get to know the behaviour of the IP and domain. Anyone can register for Google Postmaster tools. All you need is the domain authenticated by DKIM (the d= […]
Recently, we have heard that Google+ has shut down their services for some reason. One thing which made an impact by this action from Google for Email Sender is their brand logo disappears in Gmail mailbox. Meaning when you send your newsletters or any emails Gmail user won’t see your brand icon associated with your email. […]