Author: Pankaj Kumar

SPF stands for Sender Policy Framework. Don’t go with its name like other terminology where you’ll find written something like ‘as its name suggest’. Because its name won’t suggest you anything for the first time 🙂 It is an Email Authentication technique where the sender can make a stamp on their “Envelope” MAIL FROM (sending domain). It designates for a particular set of mail servers. In simple word you are telling to internet world that you are going to have an “Envelope” MAIL FROM (sending domain), which will send some amount of emails from a fixed number of mail servers.…

According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013 and was projected to be 4.9 billion by 2017. and now we just entered in 2018 so number must have grown further. But what you don’t see so frequently touted are the statistics on email usage. To put this in perspective for you, there are 3x more email accounts than there are Facebook & Twitter accounts combined. Did you know that organic reach on Facebook I.e. the number of your fans who actually see your posts in their Newsfeed is only 6%? Interesting.. right..! This…

Email Marketers may observe incline in their complaint rate at Microsoft domains which may cause a problem to their deliverability further down because Microsoft recently made an update to their Mail Filtering system and the algorithm how they calculate complaint rates from their email users. Though the change is minor at first instance this isn’t. This may cause a bit more problematic for those senders whose email doesn’t clarify their motto or if the user doesn’t find the easy unsubscribe method. To calculate the complaint rate earlier all Mailbox provider used to take the total amount of complaints divided by…

Before getting yourself about Email Authentication first you should know why we need it. The simple answer is why do you need an ID card? – Just to prove yourself that you are a genuine person for respective organization or authority. In the same way, email authentication concept comes into play. You should prove yourself that you are the one who takes the responsibility of that email so that your user can be safe from getting spam from others on behalf of your name and name reputation. Here you got it a new keyword ‘SPAM’. So what do you think?…

Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing that you must follow certain deliverability factors to ensure ISPs (Hotmail, Gmail, Yahoo, etc) accept your email messages.There are multiple email deliverability factors which can affect your email campaign performance, some of the important ones are given below. Email content Content filtering is the major one which may impact your overall deliverability. Let’s have a look what is Content filtering – If you are using some suspected items in your email then ISP will definitely block your email based on…

In my last post, I have discussed Email Deliverability. In this post, I am going to discuss some key terminology used in Email Marketing and Deliverability field. So here you go – 1.Scheduled or Sent Total number of email sent for any particular campaign. 2.Delivered count or Delivery rate The total number of email which was actually sent successfully from your mail server (ESP). Your email may not be delivered to your all subscribers for that campaign for a number of reasons. I’ll make a dedicated post on Email Bounces Delivery rate = (Total Delivered/Total Sent)*100% 3.Bounced (Hard+Soft) Total number…

Deliverability Blog Post 1: Know the Email Deliverability So you are reading this article.. hmm.. great! now I can assume you have some idea of what I am going to write here. I won’t puzzle you anymore I am writing something about Email Marketing which may you already know something or in details? Here I’ll walk you through the complete picture of Email Deliverability post by post. Of course, I am not going to write all at once 🙂 What is Email Deliverability? First of all, we need to know that there is nothing such word (Deliverability) in English dictionary.…

Do you know there’s an elephant in the email room? Or what happens to you when you hear it one day. It’s that it doesn’t work like or as well as it once did and I know why. Having spent the last four years doing email marketing, not all of the lessons I’ve learned are necessarily intuitive. For example, the onslaught of spam and the sheer amount of acceptable emails extant can render email marketing less effective than just a few years ago. Brand leaders thought that increasing the volume of emails they sent may have an inverse impact on…

Despite the fact that it happens frequently, it’s always surprising to marketers and they seem caught off guard by aspects of the subscriber experience. It’s no coincidence that I’m putting this recommendation front and centre. The subscriber experience is absolutely core to a successful email program. Not only does it influence consumer engagement and brand perception in and beyond the email program, it can have major implications for how mailbox providers like Gmail process and filter your mail. If you want your messages to land in the inbox rather than the spam folder, and you want subscribers to appreciate and…

Good email design captures attention, facilitates information processing, augments the brand story, and draws the eye to actionable sections of the template. Good content (defined as both the copy and images selected) capitalizes on attention, articulates value, and outlines next steps. Once the holiday blitz has subsided, it’s a good time to review creative templates and your brand’s content strategy. These two elements of the email program need to work in unison to communicate value and help the subscriber transition out of inbox processing mode and begin envisioning how the products and services can fit in their personal narrative. Use…