Author: Pankaj Kumar

Here comes a news from Yahoo Mail – a news which nearly got unreported but it’s quite important for those who understands it. Since the beginning of the Yahoo Mail (which later became one of the largest email reporters) DKIM selectors wasn’t included in the DMARC XML data they provided. While attempting to identify mail stream DKIM selectors play a vital role about sending pattern and their origin. Using this are useful in classifying forwarded mail from direct-to-recipient mail. As many have found, the path to p=reject can be challenging—every data point is valuable. In May 2021, the DKIM selector…

It seems like email marketing has been around forever. While not as new and exciting as other marketing channels like social media and digital advertising. Email still holds strong as one of the most effective marketing channels. An average return of $42 for every one dollar spent (DMA, 2019). You might think its effectiveness lies in its simplicity. After all, you just need to hit send and you are done, right? Wrong. Email is actually quite a complex marketing channel. Reaching its true potential takes some work. Unless you have access to the right data. Plus, know where to look…

One of the biggest email service provider Sparkpost is ready to acquired by a global omnichannel communication company MessageBird. The expected deal is said to be $600 million. This acquisition will help the Netherlands-based MessageBird expand its reach across the U.S., according to a press release. The deal is expected to close in the second quarter of this year. This comes as an extension to a $200 million Series C round MessageBird announced last October, were made public few days back.

What Is BIMI? Brand indicators for message identification, or BIMI, is an email standard for authenticating users and displaying brand logos. Its purpose is to authenticate organizations, prevent email fraud and enhance email delivery. Who Supports BIMI Currently? As I mentioned earlier, Yahoo and AOL are currently the only email clients supporting BIMI. However, Google’s BIMI pilot will launch soon, and other email providers indicate their interest in doing so in the future as well. When Will Google’s BIMI Pilot Take Effect? There isn’t a specific date listed in Google’s announcement. According to the official release, they’ll launch the BIMI…

Google recently announced their plans for Gmail to support BIMI as part of a larger series of G Suite security updates. If you’re already familiar with BIMI, you’re probably excited about it. If you aren’t familiar with it, you’re probably shaking your head at there being yet another acronym in email. BIMI stands for Brand Indicators for Message Identification. It allows senders to add a branded logo within supporting email clients. What this means in simple terms is that your email subscribers will now see your logo beside your email, before they even open their mail. It’s worth working towards implementing BIMI because…

At the present unprecedented times, everyone is affected. The coronavirus has affected the market of every type every verticle whether they’re offline or online. Email marketing behavior has also been deviated due to this. The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. There has been some analysis done by Oracle that is based on 100s of millions of emails sent per week through its own CRM platform. You’ll read the article below about the current trends of email marketing…

Verizon Media recently launched a new feature for email marketers called ‘View time optimization’. You can consider it as the next step of Send time optimization. In STO CRM system suggest you when to send an email based on previous opens/clicks data by time. Similarly in VTO Verizon suggest when your users come online so that your email will be on top of the user’s inbox. However, this works only for Verizon group emails meaning only to AOL, Yahoo. According to Verizon product director Marcel Becker, the new feature replaces the existing “Send Time Optimization”. That has been tracking Verizon…

As you all are aware of worldwide risk COVID-19 due to which the world’s business has almost stopped. Your business may have impacted also. In this sensitive, you should not make more trouble for your customers and subscribers. So the quick answer is, “Probably not”. WHY NOT? Unless you are directly linked to the CDC or WHO, people are not looking to your brand for information on the virus. You’re contributing to inbox clutter and general noise, which can prevent critical updates from reaching your recipients. Sometimes, the best thing to do is take a step back.Many are seeing it…

In 2015 Google had announced its own postmaster tool for email marketers that has helped a lot for the senders. Now Verizon has announced the similar but I think a little bit better postmaster tools that will certainly help the email senders. As of now, this is available on a request basis and If you are interested you can reach out to mail-questions@verizonmedia.com to learn more about this program and the requirements to gain access Here is what Verizon says about this – We know senders need signals to help make their emails better and we believe in working with trusted partners…

In the digital presence, your business signboard is the name that you use as a branding. Your domain name basically represents who you are. When you communicate with your customer using CRM methodology your from name works as your logo or storefront. Usually, you never want to change your FROM NAME very frequently. This is just because you want to be recognizable quickly, your brand name and logo represent advertising, marketing, and even customer experience. Those days are gone now and most companies would not hesitate to adopt event-based recognization which allows the marketer to represent themselves in a unique…