Author: Pankaj Kumar

4.1.0 Email Bounce Error Reason Unknown Issue With Recipient’s Email Address: Delayed Message The email message has not yet been delivered because there is a problem of some sort with the recipient’s email address. How to fix? You’ll need to check misspellings or missing letters in your recipient’s email address, correct it if you find an error. Alternatively, contact your recipient in another way to confirm their email address. 4.1.0 – Official definition from ITEF For the code that starts from 4.X.X A persistent transient failure is one in which the message as sent is valid, but persistence of some…

4.0.0 Email Bounce Error Reason Unknown issue: Delayed Message Because of an unknown issue the email message could not be delivered. How to fix? You’ll need to check misspellings or missing letters in your recipient’s email address, correct it if you find an error. Alternatively, contact your recipient in another way to confirm their email address. 4.0.0 – Official definition from ITEF For the code that starts from 4.X.X A persistent transient failure is one in which the message as sent is valid, but persistence of some temporary condition has caused abandonment or delay of attempts to send the message.…

Not all the time email gets delivered due to multiple bounce reasons. There are certain number of bounce reasons due to which an email fails to reach into the inbox. Here is the collection of all possible email bounces as per RFC standard. (only system related – we will not be talking about IP/domain blocks kind of bounces in this article). There are certain structure of SMTP error code. This code is defined in such way that we bounces can be in an order representing their meaning. Status Code Structure defines a new set of status codes to report mail…

Think once, none of your mail is going through to a major mailbox provider (MBP). Instead of the bounce rates, open rates, click-throughs you’re used to, you see a steep decline in performance. Worse, you might see the MBP comprising the majority of your list returning a big, fat goose egg. Chances are you’ve been blocklisted. A complicated journey awaits you. Here’s what you’ll need to know to understand what a blocklist is and does, how you landed on it in the first place, whether you need to quickly remedy the situation, and how you avoid this happening in the…

Here comes a news from Yahoo Mail – a news which nearly got unreported but it’s quite important for those who understands it. Since the beginning of the Yahoo Mail (which later became one of the largest email reporters) DKIM selectors wasn’t included in the DMARC XML data they provided. While attempting to identify mail stream DKIM selectors play a vital role about sending pattern and their origin. Using this are useful in classifying forwarded mail from direct-to-recipient mail. As many have found, the path to p=reject can be challenging—every data point is valuable. In May 2021, the DKIM selector…

It seems like email marketing has been around forever. While not as new and exciting as other marketing channels like social media and digital advertising. Email still holds strong as one of the most effective marketing channels. An average return of $42 for every one dollar spent (DMA, 2019). You might think its effectiveness lies in its simplicity. After all, you just need to hit send and you are done, right? Wrong. Email is actually quite a complex marketing channel. Reaching its true potential takes some work. Unless you have access to the right data. Plus, know where to look…

One of the biggest email service provider Sparkpost is ready to acquired by a global omnichannel communication company MessageBird. The expected deal is said to be $600 million. This acquisition will help the Netherlands-based MessageBird expand its reach across the U.S., according to a press release. The deal is expected to close in the second quarter of this year. This comes as an extension to a $200 million Series C round MessageBird announced last October, were made public few days back.

What Is BIMI? Brand indicators for message identification, or BIMI, is an email standard for authenticating users and displaying brand logos. Its purpose is to authenticate organizations, prevent email fraud and enhance email delivery. Who Supports BIMI Currently? As I mentioned earlier, Yahoo and AOL are currently the only email clients supporting BIMI. However, Google’s BIMI pilot will launch soon, and other email providers indicate their interest in doing so in the future as well. When Will Google’s BIMI Pilot Take Effect? There isn’t a specific date listed in Google’s announcement. According to the official release, they’ll launch the BIMI…

Google recently announced their plans for Gmail to support BIMI as part of a larger series of G Suite security updates. If you’re already familiar with BIMI, you’re probably excited about it. If you aren’t familiar with it, you’re probably shaking your head at there being yet another acronym in email. BIMI stands for Brand Indicators for Message Identification. It allows senders to add a branded logo within supporting email clients. What this means in simple terms is that your email subscribers will now see your logo beside your email, before they even open their mail. It’s worth working towards implementing BIMI because…

At the present unprecedented times, everyone is affected. The coronavirus has affected the market of every type every verticle whether they’re offline or online. Email marketing behavior has also been deviated due to this. The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. There has been some analysis done by Oracle that is based on 100s of millions of emails sent per week through its own CRM platform. You’ll read the article below about the current trends of email marketing…