Email deliverability | University of email

One of the biggest email service provider Sparkpost is ready to acquired by a global omnichannel communication company MessageBird. The expected deal is said to be $600 million. This acquisition will help the Netherlands-based MessageBird expand its reach across the U.S., according to a press release. The deal is expected to close in the second quarter of this year. This comes as an extension to a $200 million Series C round MessageBird announced last October, were made public few days back.

BIMI FAQ

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| Industry updates

What Is BIMI? Brand indicators for message identification, or BIMI, is an email standard for authenticating users and displaying brand logos. Its purpose is to authenticate organizations, prevent email fraud and enhance email delivery. Who Supports BIMI Currently? As I mentioned earlier, Yahoo and AOL are currently the only email clients supporting BIMI. However, Google’s […]

BIMI for Gmail: Google Makes its new security updates using Email Identity Indicators.

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| Industry updates

Google recently announced their plans for Gmail to support BIMI as part of a larger series of G Suite security updates. If you’re already familiar with BIMI, you’re probably excited about it. If you aren’t familiar with it, you’re probably shaking your head at there being yet another acronym in email. BIMI stands for Brand Indicators for Message […]

How Coronavirus has changed email behavior

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| Industry updates

At the present unprecedented times, everyone is affected. The coronavirus has affected the market of every type every verticle whether they’re offline or online. Email marketing behavior has also been deviated due to this. The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed […]

Verizon launches View Time Optimization (VTO)

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| Industry updates

Verizon Media recently launched a new feature for email marketers called ‘View time optimization’. You can consider it as the next step of Send time optimization. In STO CRM system suggest you when to send an email based on previous opens/clicks data by time. Similarly in VTO Verizon suggest when your users come online so […]

Should I send a COVID-19 Email?

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| Industry updates, Uncategorized

As you all are aware of worldwide risk COVID-19 due to which the world’s business has almost stopped. Your business may have impacted also. In this sensitive, you should not make more trouble for your customers and subscribers. So the quick answer is, “Probably not”. WHY NOT? Unless you are directly linked to the CDC […]

Yahoo/AOL/Verizon Postmaster tool for Email Deliverability

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| Industry updates

In 2015 Google had announced its own postmaster tool for email marketers that has helped a lot for the senders. Now Verizon has announced the similar but I think a little bit better postmaster tools that will certainly help the email senders. As of now, this is available on a request basis and If you […]

Differentiate your emails using FROM NAME extension strategies

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| Emarketing

In the digital presence, your business signboard is the name that you use as a branding. Your domain name basically represents who you are. When you communicate with your customer using CRM methodology your from name works as your logo or storefront. Usually, you never want to change your FROM NAME very frequently. This is […]

£183m GDPR Fine Levied against British Airways

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| Industry updates

In the first penalty levied since the General Data Protection Regulation (GDPR) went into effect, British Airways faces a record £183 million fine for a 2018 data breach that affected 500,000 customers. The fine is equal to 1.5% of British Airways’ worldwide revenue in 2017, which is less than half of the possible maximum fine […]

Redressal of Email Marketing’s complexity

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| Emarketing

Email is funny because it has that stature of being a real pillar of effective marketing on the web, and then at the same time, it is so often misunderstood. The best execution is powered by an understanding of best practices. Email marketing ROI is significantly higher than that of paid search, social media and […]

University of Email

MessageBird acquires rival startup SparkPost

BIMI FAQ

BIMI for Gmail: Google Makes its new security updates using Email Identity Indicators.

How Coronavirus has changed email behavior

Verizon launches View Time Optimization (VTO)

Should I send a COVID-19 Email?

Yahoo/AOL/Verizon Postmaster tool for Email Deliverability

Differentiate your emails using FROM NAME extension strategies

£183m GDPR Fine Levied against British Airways

Redressal of Email Marketing’s complexity

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