A knowledge centre of email
Think once, none of your mail is going through to a major mailbox provider (MBP). Instead of the bounce rates, open rates, click-throughs you’re used to, you see a steep decline in performance. Worse, you might see the MBP comprising the majority of your list returning a big, fat goose egg. Chances are you’ve been […]
Here comes a news from Yahoo Mail – a news which nearly got unreported but it’s quite important for those who understands it. Since the beginning of the Yahoo Mail (which later became one of the largest email reporters) DKIM selectors wasn’t included in the DMARC XML data they provided. While attempting to identify mail […]
It seems like email marketing has been around forever. While not as new and exciting as other marketing channels like social media and digital advertising. Email still holds strong as one of the most effective marketing channels. An average return of $42 for every one dollar spent (DMA, 2019). You might think its effectiveness lies […]
One of the biggest email service provider Sparkpost is ready to acquired by a global omnichannel communication company MessageBird. The expected deal is said to be $600 million. This acquisition will help the Netherlands-based MessageBird expand its reach across the U.S., according to a press release. The deal is expected to close in the second quarter of this year. This comes as an extension to a $200 million Series C round MessageBird announced last October, were made public few days back.
What Is BIMI? Brand indicators for message identification, or BIMI, is an email standard for authenticating users and displaying brand logos. Its purpose is to authenticate organizations, prevent email fraud and enhance email delivery. Who Supports BIMI Currently? As I mentioned earlier, Yahoo and AOL are currently the only email clients supporting BIMI. However, Google’s […]
Google recently announced their plans for Gmail to support BIMI as part of a larger series of G Suite security updates. If you’re already familiar with BIMI, you’re probably excited about it. If you aren’t familiar with it, you’re probably shaking your head at there being yet another acronym in email. BIMI stands for Brand Indicators for Message […]
At the present unprecedented times, everyone is affected. The coronavirus has affected the market of every type every verticle whether they’re offline or online. Email marketing behavior has also been deviated due to this. The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed […]
Verizon Media recently launched a new feature for email marketers called ‘View time optimization’. You can consider it as the next step of Send time optimization. In STO CRM system suggest you when to send an email based on previous opens/clicks data by time. Similarly in VTO Verizon suggest when your users come online so […]
As you all are aware of worldwide risk COVID-19 due to which the world’s business has almost stopped. Your business may have impacted also. In this sensitive, you should not make more trouble for your customers and subscribers. So the quick answer is, “Probably not”. WHY NOT? Unless you are directly linked to the CDC […]
In 2015 Google had announced its own postmaster tool for email marketers that has helped a lot for the senders. Now Verizon has announced the similar but I think a little bit better postmaster tools that will certainly help the email senders. As of now, this is available on a request basis and If you […]