A BirdServer initiative
What Is BIMI? Brand indicators for message identification, or BIMI, is an email standard for authenticating users and displaying brand logos. Its purpose is to authenticate organizations, prevent email fraud and enhance email delivery. Who Supports BIMI Currently? As I mentioned earlier, Yahoo and AOL are currently the only email clients supporting BIMI. However, Google’s BIMI pilot will launch soon, […]
Google recently announced their plans for Gmail to support BIMI as part of a larger series of G Suite security updates. If you’re already familiar with BIMI, you’re probably excited about it. If you aren’t familiar with it, you’re probably shaking your head at there being yet another acronym in email. BIMI stands for Brand Indicators for Message Identification. It allows senders to […]
At the present unprecedented times, everyone is affected. The coronavirus has affected the market of every type every verticle whether they’re offline or online. Email marketing behavior has also been deviated due to this. The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and […]
Verizon Media recently launched a new feature for email marketers called ‘View time optimization’. You can consider it as the next step of Send time optimization. In STO CRM system suggest you when to send an email based on previous opens/clicks data by time. Similarly in VTO Verizon suggest when your users come online so that your email will be […]
As you all are aware of worldwide risk COVID-19 due to which the world’s business has almost stopped. Your business may have impacted also. In this sensitive, you should not make more trouble for your customers and subscribers. So the quick answer is, “Probably not”. WHY NOT? Unless you are directly linked to the CDC or WHO, people are not […]
In 2015 Google had announced its own postmaster tool for email marketers that has helped a lot for the senders. Now Verizon has announced the similar but I think a little bit better postmaster tools that will certainly help the email senders. As of now, this is available on a request basis and If you are interested you can reach […]
In the digital presence, your business signboard is the name that you use as a branding. Your domain name basically represents who you are. When you communicate with your customer using CRM methodology your from name works as your logo or storefront. Usually, you never want to change your FROM NAME very frequently. This is just because you want to […]
In the first penalty levied since the General Data Protection Regulation (GDPR) went into effect, British Airways faces a record £183 million fine for a 2018 data breach that affected 500,000 customers. The fine is equal to 1.5% of British Airways’ worldwide revenue in 2017, which is less than half of the possible maximum fine of 4% of annual sales. […]
Email is funny because it has that stature of being a real pillar of effective marketing on the web, and then at the same time, it is so often misunderstood. The best execution is powered by an understanding of best practices. Email marketing ROI is significantly higher than that of paid search, social media and other digital channels – and […]
As an email marketer one should be cautious about their reputation, this is a continuous process you can’t build good reputation overnight. To achieve this you have to follow the best guidelines throughout the year along with understanding your customer expectations. If you won’t do this you’ll lose out. The way you handle your email communication directly impact your sender […]