Author: Pankaj Kumar

In the first penalty levied since the General Data Protection Regulation (GDPR) went into effect, British Airways faces a record £183 million fine for a 2018 data breach that affected 500,000 customers. The fine is equal to 1.5% of British Airways’ worldwide revenue in 2017, which is less than half of the possible maximum fine of 4% of annual sales. In announcing the fine, the Information Commissioner’s Office said that customers’ log in, payment card, travel booking, name, address, and other details were compromised by British Airways’ poor security. The ICO’s investigation has found that a variety of information was…

Email is funny because it has that stature of being a real pillar of effective marketing on the web, and then at the same time, it is so often misunderstood. The best execution is powered by an understanding of best practices. Email marketing ROI is significantly higher than that of paid search, social media and other digital channels – and way higher than other traditional channels. That’s because email marketing has a number of compelling and unique characteristics. Why email marketing? Top seven reasons that may give you an answer to the above question. #1: Email is ubiquitous and available…

As an email marketer one should be cautious about their reputation, this is a continuous process you can’t build good reputation overnight. To achieve this you have to follow the best guidelines throughout the year along with understanding your customer expectations. If you won’t do this you’ll lose out. The way you handle your email communication directly impact your sender reputation and your deliverability. Checkout below points to understand how it co-related. What is a sender reputation? Sender reputation is a calculation of all previous actions taken by a sending IP address, both good and bad. An incoming sender’s reputation…

Ever wonder why your brand logo doesn’t appear in Gmail or why some brands email looks like the below in Gmail? This can be easily done by Gmail annotations. Gmail has recently launched a new Email experience for its users. You’ll want this view for your promotional email, aren’t you? You’ll love they way email is presented by Gmail if you look at the above screen grab. This can be done by using Gmail’s new Promotions tab which empowers you to put your deals in the spotlight. Meaning in addition to standard inbox text – like a subject line, marketers can…

To maintain a good email deliverability an email marketer should be aware of these 8 simple ways to be on. If you think your email is being read by human and not a robot then this article is yours. Build Your IP Credibility Every sending email IP address have a reputation which depends upon your email sending behaviour. IP reputation are built up over the time. According to Statista, 52%-71% sent email volume are spam if you see the global spam volume (in percentage) of total email sent from January 2014 to September 2017. ISP spam filters are constantly waging…

The number of smartphone users is set to surpass the 5 billion mark in 2019 and yet, studies show nearly 1 of 5 email marketing campaigns wasn’t optimized for mobile devices. That means 20% of email campaigns are losing out on major revenue. Nor are they building brand loyalty or connecting with their subscribers in a meaningful way. Optimizing emails for mobile will be imperative to the success of any and every email marketing campaign in 2019. But optimizing for email no longer only refers to designing an email for easy reading on your subscriber’s smartphones. In 2019, optimizing email…

I have received several queries since Yahoo acquisition regarding transferring all emails from Yahoo to Gmail. Here you go – If you also have above query means you want to switch from Yahoo mailbox to Gmail mailbox for some reasons. Hmm… you may think your idea is nice but it is a time-consuming or depending upon your number of emails in your mailbox. Two way to do this – a) Manual method b) using third party software Let me explain both and do whichever you feel good. a) Manual method (This will only import from your ‘inbox’ folder) Sign in…

Sometime back Google has launched a new set of tools for senders at their Postmaster Tools site. This tool can offer great insights to ESP’s and they can get to know the behaviour of the IP and domain. Anyone can register for Google Postmaster tools. All you need is the domain authenticated by DKIM (the d= value) or by SPF (the Return-Path value). Google is only sharing data with trusted domains and only if a minimum volume is sent from those domains. A domain with some history (no brand new domains) and a reasonable track record (some or all of the…

Recently, we have heard that Google+ has shut down their services for some reason. One thing which made an impact by this action from Google for Email Sender is their brand logo disappears in Gmail mailbox. Meaning when you send your newsletters or any emails Gmail user won’t see your brand icon associated with your email. Here is a way to do that, follow it – To do this, what you need to do is to set up an additional “send mail as” email address from a Gmail account; and then set your avatar within your Gmail account. Here’s how. Visit google.com…

A DMARC (Domain-based Message Authentication, Reporting & Conformance) policy and very important terminology in email deliverability, tells the email receivers like Microsoft (Hotmail, Live, Outlook etc), Gmail, Yahoo! and other DMARC Internet Service Providers who adopted DMARC what to do if an email fails the DMARC check. It is the latest and greatest advance in email authentication. But, like SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail), it’s sometimes misunderstood. That’s why we’re dedicating the last post of our three-part email authentication series to explaining how it works, and why it matters. What is it? DMARC ensures that…